Where are we going from here?
Creating solutions one client at a time.
The suite of services are customized to your specific needs and are available a la carte or as a package.
Come with your ideas, in your head or on a napkin, and let's talk. In this customized discovery phase, we'll take stock of where you are in your business, what your goals are, and the best way to get there.
Are you reaching your ideal customers? Communicating in your own voice? Clear about your offerings to your clients? This is where we create a roadmap to move your project forward.
In branding, we're creating a graphical depiction of your business story that, when done well, prompts a reaction. This can include custom logo design and/or refreshing your current logo, marketing collateral like business cards, web and social media graphics, and other specialized design projects. Our goal is clean, clear, and consistent messaging that evokes an emotional response from your audience.
Your business's voice. Communication can range from writing copy for your website, print materials, and newsletter. It's where we'll create concise, meaningful, and consistent content that is tailored to your audience. You can think of it as branding with words.
This is the biggie for most. It's your online business card and your portal to the world. I know when I'm looking for information about a business, the first thing I do is Google it. And if they don't have a website, or sometimes worse, they do and it's horribly outdated, I typically look for someone else.
The sites that I design are custom built for you based upon your business type and goals. Based upon your needs, I'll recommend a platform that will work best for you - Shopify, Squarespace, Wix, Weebly or Wordpress. And yes, if you were inspired by the commercials and started your own website (because they made it look really easy!) and are now stuck, I'm glad to finish your project.
There are so many platforms for reaching your audience, how do you know which ones to choose? Overwhelmed by the idea of having ten different accounts and not know how to set it up, what to say, or when to say it?
Deep breath. We'll again look at business goals and select a few that are the most appropriate for reaching your audience. And once we get those set up (with the same consistent username), I can help you with coming up with a schedule, content, and graphics for your posts. Let social media help you to work smarter, not harder!
Having a beautiful website is important, but it doesn't do much good if people can't find it. Search engine optimization, as part of the website structure and after it's launched as well as edits to the site are an ongoing process.
If you just plant the garden, water once, take some pictures and then walk away, you know that your garden will be overrun with weeds in no time. Websites are the same way - they just need a little bit of TLC to keep them in tip-top shape. Some clients want to do this on their own, which is great, but most prefer that I continue to "tend the garden" and make edits (i.e. project updates, add photos to the gallery, post a monthly special, etc.) to keep it consistent.
Now we step back, look at our plan, see what's working and what needs to be changed. We'll keep track of how your website is doing through analytics, look at your social media traffic, and compare it against what you're seeing.
What value are you providing to your customers and are we communicating that effectively? We'll fine-tune where necessary to align with your initial goals.
The website's launched, Facebook page has 1200 likes, and Oprah just started following you on Instagram. Break out the champagne! But the day after, know that I'm still here. We can then look at starting the monthly newsletter or adding a blog to your website.
Working with my clients, more often the not, the relationship continues well-beyond the launch. I'll be in your corner, cheering you on, and there as a resource from this day forward. This extends beyond the monthly maintenance to your site or any other arrangement we have; one of my favorite things is to hear from clients that I played a part in their great success.